Idea Popcorn Street launches 'Raju Ban Gaya Director' - an innovative mobile talent hunt for aspiring Film Directors

The Winner will get to intern with acclaimed Bollywood Director, Imtiaz Ali,
in his next venture

Mumbai, 17th July 2014: Continuing to engage with audiences through Cinema, Idea Cellular, India’s 3rd largest mobile operator, has announced ‘Raju Ban Gaya Director’, a unique mobile based contest on its flagship digital property – – to hunt for talent for film making.


The talent hunt will give an once-in-a-lifetime opportunity to aspiring film directors to intern with celebrated Bollywood Director, Imtiaz Ali. Aspiring movie directors from across the country can fulfil their dream to work with leading Bollywood directors and step into their shoes to experience the world of Indian cinema by just participating in the ‘short-movie making on mobile’ contest.


According to Mr. Sashi Shankar, Chief Marketing Officer, Idea Cellular, “Cinema is core to Entertainment in India and forms a key genre of brand engagement for Idea. Our flagship Bollywood destination, Idea Popcorn Street is designed keeping this insight in mind, and forms an unique and innovative platform which not only entertains users but also encourages them to showcase their creativity. ‘Raju Ban Gaya Director’ is India’s first mobile hunt for film makers, and I am confident that this will provide a stepping board for many aspiring directors to demonstrate their talent and become famous.”


Speaking about the talent hunt, Imtiaz Ali, said "Gone are the days of the legendary 'struggle'. For today's generation a great film is just a mobile phone away. And there are stories everywhere waiting to be captured, and opportunities waiting to be explored.”


Any mobile user in India can participate in ‘Raju Ban Gaya Director’ contest, by just creating an original concept movie of 1 to 3 minutes on the mobile phone and upload it on The Jury, comprising of experienced film makers, will shortlist the Top 30 films in the first Round, which will then be put up on the portal for public viewing and voting. Basis the number of votes, the Top 10 films will be selected and the makers of these films will then be asked to create another 5 minute duration film, based on a script given by the Jury, which will once again have to be shot using a mobile phone. The directors will be given two weeks to make this film and will be required to promote and popularise their movie using social media.


These Top 10 movies will also be showcased on as India’s first mobile film festival. Of these, the Top 4 film makers will be selected who will then go through an interview with the Bollywood Director and his team. The final winner will then get to spend time with the Director, Imtiaz Ali, on the sets of his next venture and get an opportunity to intern with him.


Last date for submission of the film is 1st August, 2014. More details on


About Idea Popcorn Street

Idea, as a brand has always been the torch bearer for innovative advertising & consumer engagement activities. Idea launched a Bollywood destination site this year called “Idea Popcorn Street” with the URL It is the first of its kind branded content site hosted by the telecom giant offering Bollywood fans an array of interesting trivias, videos and updates on Bollywood. Along with daily dose and trends of Bollywood, this site offers fans/users a never before opportunity to get closer to their Bollywood dreams through engaging contests. It promises fans Bollywood like never before.


About IDEA Cellular

IDEA Cellular is India’s 3rd largest national mobile operator, with more than 139 million subscribers. With traffic in excess of 1.75 billion minutes a day, Idea ranks among the Top 10 country operators in the world. Using the latest in technology, Idea provides world-class service delivery through the most extensive network of customer touch points. Idea is listed on the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE) in India.


IDEA Cellular is an Aditya Birla Group Company, India's first truly multinational corporation. The Group ranks Number 4 globally and Number 1 in the Asia Pacific in the 2011 Top Companies for Leaders (TCFL) study conducted by Aon Hewitt, Fortune (the Global Business Magazine) and the RBL Group. It operates in 36 countries, and is anchored by more than 136,000 employees belonging to 42 nationalities. More information on Idea Cellular is available at and on the Aditya Birla Group at


For further information, please contact:

IDEA Cellular Limited
Corporate Affairs, New Delhi
Shivanjali Singh
Ph:++91 11 23210134-35

Genesis Burson-Marsteller
New Delhi
Oindrila Hazra




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