Idea launches 3G Like Never Before in Punjab

Idea's 3G footprint now spreads across 28 Indian states

Idea's 3G services now available in Chandigarh, Ludhiana, Nawanshahr,

Jagraon, Malerkotla and Nabha; To cover the state within FY15


Chandigarh 29th May 2014: Committed to providing affordable and seamless mobile data services across India, Idea Cellular, the country's 3rd largest and fastest growing mobile operator, announced the launch of 3G services in Punjab today. Idea's national 3G footprint now covers 28 Indian states, with its own network set up across 13 large states, and through Intra Circle Roaming (ICR) agreements in the rest of the country.


Idea's 3G network in Punjab will offer an experience 'Like Never Before' to customers who have waited anxiously for the state's oldest, and most preferred mobile operator, to launch 3G services. Starting from - the Capital city of Chandigarh; to the progressive, agricultural belts of Nawanshahr, Jagraon, Malerkotla and Nabha; to the industrial hub of Ludhiana - Idea's 3G network will grow to cover 170 towns across the state with 1800 3G cell sites by the end of FY15.


Speaking at the launch event, Mr. P Lakshminarayana, Chief Operating Officer - Corporate, Idea Cellular said, "Having witnessed consistent growth over the last 5 years, Idea is now well poised for the next wave of mobile broadband revolution, and has been investing in spectrum acquisition, network expansion, enhancing sales and service delivery channels, to proliferate mobile data services across the country. Our recent spectrum win in the 900 MHz and 1800 MHz band has now given us the ability to further expand our 3G network, and launch 4G services in key revenue markets including Punjab, at an appropriate juncture."


Idea is one of the leading mobile operators and the fastest growing in Punjab with a revenue market share of 21.3% as on Q3 FY14. With a network footprint of 4,553 sites, Idea offers 2G coverage across 227 towns and 12,103 villages in Punjab. The company is now investing in setting up a robust 3G network in the state and has the ability to launch 4G services, as well, in future. This will make Idea the only operator to offer all three mobility technologies - GSM, 3G and 4G - in Punjab, in the next few years.


Talking about Idea's 3G offerings, Mr. Sudhir Pradhan, Chief Operating Officer - Punjab, J&K and HP, Idea Cellular said, "Idea is the only pan-India GSM operator to offer 3G services in Punjab and we assure our customers of a 3G experience 'Like Never Before'. Idea's 3G services will offer enhanced user experience to subscribers, allowing them to stream audio and video files at high speed, enjoy social networking, and watch movies, mobile TV and play HD Games. With a wide range of 3G data usage plans and Idea-branded 3G devices at attractive prices and affordable EMIs, Idea customers can now conveniently switch from 2G to 3G in Punjab."


Idea's robust distribution channel comprising of over 800 distributors, 60,000 retailers and more than 100 Idea showrooms, including special 3G Experience Zones, will enable customers to avail and enjoy 3G services 'like never before'.


Idea's 3G tariff plans in Punjab have been designed to suit all pockets. From packs priced at Rs. 19 for 80MB data valid for 2 days, to Rs. 56 for 200MB for 7 days, and Rs. 98 for 300MB valid for 28 days, it also has unlimited 3G plans starting from Rs. 645 for uninterrupted data services for heavy data consumers. Idea will also be introducing a range of affordable 3G devices like high speed 3G NetSetter, Idea Netsmart Wi-fi Dongles, and Idea Smartphones in the Punjab market.

About IDEA Cellular

IDEA Cellular is India's 3rd largest national mobile operator, with more than 137 million subscribers. With traffic in excess of 1.75 billion minutes a day, Idea ranks among the Top 10 country operators in the world. Using the latest in technology, Idea provides world-class service delivery through the most extensive network of customer touch points. Idea is listed on the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE) in India.


IDEA Cellular is an Aditya Birla Group Company, India's first truly multinational corporation. The Group ranks Number 4 globally and Number 1 in the Asia Pacific in the 2011 Top Companies for Leaders (TCFL) study conducted by Aon Hewitt, Fortune (the Global Business Magazine) and the RBL Group. It operates in 36 countries, and is anchored by more than 136,000 employees belonging to 42 nationalities. More information on Idea Cellular is available at and on the Aditya Birla Group at


For further information, please contact:

IDEA Cellular Limited

Corporate Affairs, New Delhi

Shivanjali Singh



Genesis Burson-Marsteller

New Delhi

Naushi Ahmed

+ 919873570081