Idea customers can now enjoy seamless 3G services, pan-India!

Idea’s 3G services through ICR arrangement, resume across 10 circles - Delhi, Mumbai, Rajasthan, Karnataka, Kolkata & West Bengal, Tamilnadu, Bihar, Assam and North East


Mumbai, May 5th, 2014: Idea Cellular, India’s 3rd largest telecom operator, announces the resumption of 3G services through Intra-Circle Roaming (ICR), across 10 circles, enabling over 25% of its base of 137 million subscribers to experience high speed 3G internet on their mobile devices.


Both, prepaid and postpaid Idea customers in Delhi, Mumbai, Rajasthan, Karnataka, Kolkata & West Bengal, Tamilnadu, Bihar, Assam and North East can now avail 3G services, and roam seamlessly across the country on Idea’s superior 3G network spread across the country.


According to Mr. Sashi Shankar, Chief Marketing Officer, Idea Cellular, “Idea is committed to proliferate mobile internet in India, and the extension of our 3G services on a pan-India level will give a major boost to our efforts in this direction. Idea has partnered with leading telecom operators in the country to enable seamless 3G connectivity, in addition to building a robust network, strong distribution channel, and a wide range of services and Idea branded 3G devices, to enable 3G proliferation in India.”


Idea’s prepaid and postpaid users in the 10 circles can activate 3G by calling customer care on 12345 or by visiting the nearest My Idea store. Prepaid customers can also activate by sending SMS ‘ACT 3G’ to 12345. Existing Idea users can recharge with any 3G pack priced in the range of Rs. 7 to Rs. 1499* from the nearest retailer or My Idea store. New users who wish to connect with Idea, can go for a new Idea connection and a 3G recharge pack. (*Value of packs may differ from circle to circle).

About IDEA Cellular

IDEA Cellular is India’s 3rd largest national mobile operator, with more than 137 million subscribers. With traffic in excess of 1.75 billion minutes a day, Idea ranks among the Top 10 country operators in the world. Using the latest in technology, Idea provides world-class service delivery through the most extensive network of customer touch points. Idea is listed on the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE) in India.


IDEA Cellular is an Aditya Birla Group Company, India's first truly multinational corporation. The Group ranks Number 4 globally and Number 1 in the Asia Pacific in the 2011 Top Companies for Leaders (TCFL) study conducted by Aon Hewitt, Fortune (the Global Business Magazine) and the RBL Group. It operates in 36 countries, and is anchored by more than 136,000 employees belonging to 42 nationalities. More information on Idea Cellular is available at and on the Aditya Birla Group at


For further information, please contact:
IDEA Cellular Limited
Corporate Affairs, New Delhi
Shivanjali Singh
Genesis Burson-Marsteller 
New Delhi
Naushi Ahmed
Ph: +91 9873570081





  • Before an online recharge, kindly visit the Online tariff section for a detailed description.
  • Dear Subscribers, kindly do not respond to missed calls from unknown international numbers or calls about winning prizes or lottery.
  • Deactivation of Data Service: You can deactivate data services from your data default plan by sending an SMS “STOP” to 1925, or dial 1925 and then press 2.
  • Reactivation of Data Service: You can reactivate data services if you have deactivated the data services earlier, by sending an SMS “START” to 1925, or dial 1925 and then press 1.
  • Deactivation of Value Added Service (VAS): To cancel a VAS subscription, SMS "STOP" to 155223 (toll free) and select the service you wish to deactivate OR Dial 155223 (toll free) and select the service you wish to deactivate.
  • Inclusive of applicable taxes. GST : 18% on applicable values.
  • Advisory Note for Idea Customer on WannaCry Ransomware
  • Copyrights reserved with Vodafone Idea Limited (formerly Idea Cellular Limited) An Aditya Birla Group & Vodafone partnership
  • Best View 1024*768 + IE8 +
Chat With Us!
Hi, We are around, click 'Start Chat' to contact us.