Idea covers 10 telecom circles with its world class 4G LTE services

Idea covers 10 telecom circles with its world class 4G LTE services

 

  • Idea delivers on its promise to provide 4G LTE in 10 telecom circles in FY16
  • Currently covering nearly 575 towns, Idea aims to cover 750 towns with 4G LTE services by June’16 in these 10 telecom circles
  • Idea has 6.1 million 4G devices, nearly 6% of its subscriber base in these 10 telecom service areas

Mumbai, 30th March, 2016: Idea Cellular, one of the largest Indian telecom operators, has delivered on its promise to launch its 4G LTE services in 10 circles within FY16, which covers 50% of Indian Mobility market but over 60% of Idea’s revenue.

 

Starting Dec 23rd, 2015 Idea rolled out its 4G LTE services in 4 circles of south - Andhra Pradesh & Telangana, Karnataka, Kerala and Tamil Nadu & Chennai, 3 major circles of north – Madhya Pradesh & Chhattisgarh, Punjab and Haryana in January, followed by extension of services to 2 other circles Orissa and North East, and recently in Maharashtra and Goa. Presently available in nearly 575 towns, Idea plans to extend the 4G footprint to over 750 towns by June 2016.

 

Major towns to be covered with Idea’s 4G LTE services include Indian metros, state capitals and large towns like Bangalore, Chennai, Hyderabad, Chandigarh, Bhopal, Bhubaneswar, Kochi, Raipur, Imphal, Dimapur, Ambala, Aurangabad, Bilaspur, Calicut, Coimbatore, Cuttack, Gwalior, Hissar, Indore, Jabalpur, Jalandhar, Karnal, Kohima, Madurai, Mangalore, Mysore, Nagpur, Panipat, Patiala, Pondicherry, Tiruchirappalli, Trivandrum, Vijawayada  and Vishakhapatnam among these 575 towns. With a rapidly expanding 4G footprint, Idea already offers its 4G LTE services to nearly 125 million Indian population across these 10 circles.

 

In addition to launching its world class 4G services, Idea has also expanded its mobile broadband services on the 3G platform using the 900 MHz spectrum. It now offers a superior consumer experience on 3G in Delhi and top towns of Maharashtra such as Pune and Nashik. It further intends to expand this experience to select towns of Madhya Pradesh and Chhattisgarh.

 

Idea is the fastest growing telecom operator with an overall RMS of 18.9% as of Q3FY16 report of TRAI. Idea has 6.1 million 4G devices, nearly 6% of its subscriber base in these 10 telecom service areas, registered on its network. In comparison, on an All India basis, Idea has nearly 48.6 million customers owning 3G devices (approx. 28% of EoP) and over 9.8 million customers with 4G devices (approx. 5% of EoP).

 

 


Key facts about Idea’s 4G services:

 

  1. Digital Content for 4G consumers: Idea, marking its first foray in the digital space, is launching an exciting assortment of Digital content in partnership with India’s leading content aggregators.
  1. Music: Idea has tied-up with Hungama Digital to offer a rich collection of Music content for all its consumers at a monthly subscription price of Rs. 99.
  2. Movies and Videos: Idea is offering a wide library of Movies and short format Videos in partnership with EROS – a leading multi-lingual film content aggregator and Movie production house - at a monthly subscription price of Rs. 49 for all its consumers.
  3. Games: Idea has launched ‘Idea Games Club’ powered by Opera for all its consumers at a monthly subscription price of Rs. 150.
  4. Idea Ultimate plans: Idea has announced exciting ‘Ultimate Plans’ which provide a Bundle of 4G Data, Unlimited Voice calls and Content subscription (powered by Hungama).
    1. Ultimate 999 Postpaid plan offers unlimited Idea to Idea Local calls, 3 GB Data and Music & Movies subscription (Ultimate 1098 Prepaid plan).
    2. Ultimate 1499 Postpaid plan bundles unlimited Local voice calls, along with 5 GB Data and Music & Movies subscription (Ultimate 1749 Prepaid plan).
    3. Ultimate 2999 Postpaid plan offers unlimited National, Local and Roaming voice calls with 15 GB Data and Music & Movies subscription (Ultimate 3249 Prepaid plan).

 

  1. Wide Portfolio of 4G Smartphones and Devices: Currently, 6.1 million 4G devices in the 10 Idea 4G circles are registered on Idea’s network and growing at an exponential rate. To facilitate 4G device upgrade, Idea announces -
    1. Launch of Idea branded 4G devices: Idea 4G Dongles, 4G Mi-Fi (connects 10 users) and Home Wi-Fi (connects 32 users) are now available at Rs. 2,599 onwards with attractive 4G Data offers.
    2. Partnerships with leading handset companies: Idea has partnered with market leader Samsung for special offers on its 4G Smartphones. The two organizations have launched a variety of programmes to offer differentiated and significant value to customers.

 

With increased adoption of 4G smartphones in recent months, Idea has also tied up with popular smartphone manufacturers including Intex Technologies, Lava, Lenovo and Xolo to offer bundled 4G data plans on smartphones.

  1. Tie up with leading E-Commerce retailer: Idea has partnered with Snapdeal, India's largest online marketplace, for providing exciting bundled data offers on 4G devices.

 

  1. Launch of responsive 4G website: Idea also announced the launch of its responsive 4G website - www.ideacellular.com/4G. Consumers can log on to this website to get more information about Idea’s 4G services, tariff plans and recharges, locate the nearest Idea stores offering 4G SIMs and much more. Idea is also rolling out a Smartphone E-store on its website. Consumers can now buy all leading 4G Smartphone brands, Mi-Fi and Dongles on www.ideacellular.com.

 


Idea’s World Class 4G Technology & Network Deployment for Future Data Demand:

 

  • Idea has rolled out its FDD platform enabled 4G LTE services on the 1800 MHz frequency band, which is the most preferred spectrum band for deployment of 4G services globally, and is supported by the majority of 4G handsets available in the market.

 

  • Idea Cellular’s 4G LTE Network will be equipped with the enhanced ‘Fast Return’ feature enabling seamless and quick toggle for consumers across Idea’s 4G, 3G and 2G networks, offering superior experience for both mobile data and voice services. While the company possesses the capability to introduce VoLTE feature, existing customers’ current 4G devices do not support this feature. Accordingly, the deployment of VoLTE will be evaluated at a later stage.

 

  • Idea is deploying state-of-the-art, ‘Single RAN’ equipment which supports multiple technologies in a given frequency band. For every 4G site on 1800 MHz, this equipment also provides additional 2G voice capacity on GSM spectrum.

 

  • For FY16, Idea Cellular’s capex guidance is Rs. 7,500 crores, significantly higher than earlier years’ annual capex spends. In this fiscal year, Idea plans to add 45,000 – 50,000 sites on 2G, 3G and 4G technology platforms, complete a cumulative roll out of 111,000 kms of Fibre, and add an incremental 175-200 million population to the Mobile Broadband (3G & 4G) Population Coverage.

 

  • The roll out of Idea’s 4G services will be financed through internal accruals. The company recorded an EBITDA of Rs. 5,739 crores in H1FY16, a growth of 27.6% over H1FY15 and cash profits of Rs. 5,085 crores, a robust growth of 32.5% over H1FY15.

 

About IDEA Cellular

 

IDEA Cellular is India’s 3rd largest national mobile operator, with over 170 million subscribers. With traffic in excess of 2 billion minutes a day, Idea ranks among the Top 6 country operators in the world. Using the latest in technology, Idea provides world-class service delivery through the most extensive network of customer touch points. Idea is listed on the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE) in India.

 

Idea was recognized as the Outstanding Company of the Year at CNBC TV18 India Business Leader Awards 2015, voted by investors as one of Asia’s Best Companies in 2015 by Finance Asia in the categories of Best Managed Public Companies, Corporate Governance & Investor Relations. Brand Idea continued to win accolades for its marketing & advertising prowess in 2015. Idea’s ‘No Ullu Banaoing’ campaign has won marketing effectiveness and strategy awards nationally and at the APAC region, the Jay Chiat Award in New York along with WARC Grand Prix in Asia.

 

IDEA Cellular is an Aditya Birla Group Company, India's first truly multinational corporation. The Group ranks Number 4 globally and Number 1 in the Asia Pacific in the 2011 Top Companies for Leaders (TCFL) study conducted by Aon Hewitt, Fortune (the Global Business Magazine) and the RBL Group. It operates in 36 countries, and is anchored by more than 120,000 employees belonging to 42 nationalities. More information on Idea Cellular is available at www.ideacellular.com and on the Aditya Birla Group at www.adityabirla.com

 

For further information, please contact:

IDEA Cellular Limited

Corporate Affairs, New Delhi

Shivanjali Singh

Ph:+91 9911005955

shivanjali.singh@idea.adityabirla.com

Genesis Burson-Marsteller

New Delhi

Naushi Ahmed

Ph: +91 9873570081

naushi.ahmed@bm.com

 

 

 

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