Idea launches affordable, monthly internet packs for prepaid users

 

Idea launches affordable, monthly internet packs for prepaid users

 

Now, stay digitally connected throughout the month at 30-40% lower cost,

with Idea Freedom Packs!

 

Mumbai, 4th November, 2015: Today, Mobile Internet has become a key avenue for entertainment, learning, and shopping for the Indian consumers. However, to broaden the scope of internet services and speed up their adoption, there is a constant need for products and solutions that are customized to suit the requirements of various customer segments. While there are many products to cater to high volume data users, there is a need to offer innovative solutions for those consumer segments who have limited data requirements for browsing and social media apps, but need to stay online throughout the month.

 

Realizing this trend, Idea Cellular, one of the largest telecom operators in India, has launched Freedom Packs - low cost data packs with monthly validity, that provide the consumers the freedom from multiple recharges, while giving great value for money. Especially suited for customer segments such as students, housewives, and new users, who have a consistent but limited data usage, the Idea Freedom packs provide 28 day validity for just Rs. 100* for 300 MB on 2G data, and Rs. 175* for 500 MB on 3G data.

 

Talking about the new offer, Mr. Sashi Shankar, Chief Marketing Officer, Idea Cellular said, “Idea Freedom packs target those consumers who want to stay digitally connected throughout the month, however at 30-40% lower costs. These packs would help us enhance convenience for prepaid customers, who have to otherwise depend on multiple sachet recharges to manage their costs and internet needs throughout the month. These packs could serve as a one stop solution for them.”

 

Idea Freedom packs are now available for all new and existing prepaid customers across all circles.

 

Approximate Pack price

Data benefit

Rs. 100*

300 MB 2G data for 28 days

Rs. 175*

500 MB 3G data for 28 days

* Price pack may differ slightly from circle to circle.

 

 

About IDEA Cellular

IDEA Cellular is India’s 3rd largest national mobile operator, with over 165 million subscribers. With traffic in excess of 2 billion minutes a day, Idea ranks among the Top 10 country operators in the world. Using the latest in technology, Idea provides world-class service delivery through the most extensive network of customer touch points. Idea is listed on the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE) in India.

 

IDEA Cellular is an Aditya Birla Group Company, India's first truly multinational corporation. The Group ranks Number 4 globally and Number 1 in the Asia Pacific in the 2011 Top Companies for Leaders (TCFL) study conducted by Aon Hewitt, Fortune (the Global Business Magazine) and the RBL Group. It operates in 36 countries, and is anchored by more than 120,000 employees belonging to 42 nationalities. More information on Idea Cellular is available at www.ideacellular.com and on the Aditya Birla Group at www.adityabirla.com

 

For further information, please contact:

IDEA Cellular Limited

Corporate Affairs, New Delhi

Shivanjali Singh

Ph:+91 11 23210134/ 35

shivanjali.singh@idea.adityabirla.com

Genesis Burson-Marsteller

New Delhi

Naushi Ahmed

Ph: +91 9873570081

naushi.ahmed@bm.com

 

 

 

 

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