!dea Drops Long Distance Rates for Roaming and Local -

India's leading Cellular operator IDEA Cellular Ltd. has today announced the reduction in mobile long distance tariffs thereby passing on the entire benefit of the ADC cut to its customers. IDEA has dropped STD tariffs for National Long Distance calling on prepaid and postpaid by 35 paisa per minute to Rs. 2.65 Per Min. In International Long Distance calling the total savings to customers will be Rs. 1.75/- per minute. Additionally, the benefit of reduction on ADC will also be passed on to the roaming customers for STD & ISD.


Commenting on the tariff reduction, Mr. Vikram Mehmi, CEO IDEA Cellular Ltd. said,"We have reduced the tariffs to pass on the benefit derived from the reduction of Access Deficit Charge by the Government to our valued customers. In line with the terrific growth that we had seen in mobile subscriber base, we believe that such a reduction in tariffs will increase the mobile penetration, generate higher Minutes of Usage per month and also deliver a better value to our customers."


About IDEA Cellular Ltd. -


IDEA is a leading cellular operator in the country, with a subscriber base of over 4.8 million across the country. The latest ad campaign using SUMOs for the first time in this category is also promoting many interesting prepaid features such as Eco Talk, Talk India and Flexi Charge etc. IDEA Cellular now covers around 60% of India's population and over 65% of the potential telecom-market. IDEA has presence in 11 circles across the country.


IDEA, was rated as BEST in call quality and connectivity in Delhi among all mobile operators as per TRAI Report (July '04 - September '04). IDEA Cellular was also rated No. 1 in all metros in mobile user satisfaction survey by Voice & Data Magazine (Issue - December '04).


Recently, IDEA tied up with NDTV to present live news by dialing 6388. IDEA also recently launched Ganesha Speaks by Bejan Daruwalla, a LIVE astrology service that can be accessed by dialing 181. IDEA Cellular Ltd. has its headquarters in Pune. IDEA's financial closure with a project cost of Rs. 5,000 crore was the largest ever in the Indian telecom history. IDEA has the distinction of being the first and only company to demonstrate and commercially launch the next generation EDGE technology (a 3G technology) for its Delhi circle recently.




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