Idea registers strong growth in marketshare to become the 2nd largest operator in HP


Idea registers strong growth in marketshare to become the

2nd largest operator in HP

RMS stands at 12.8% in Q1FY16, YoY growth of 1.5% point


Shimla, 18th September 2015: Idea Cellular, the fastest growing telecom operator in India, and one of the largest, has registered strong growth in Revenue Market Share (RMS) in the last one year, as per data released by Telecom Regulatory Authority (TRAI).


Idea achieved this landmark on the back of well-established and ever-growing network of over 1,000 cell sites that provide seamless 2G and 3G coverage to nearly 8 lakh customers, across the mountainous terrains of the region. The company set up nearly 160 cell sites last year and plans to continue enhancing coverage with site additions in the current year as well.


As per the financial data released by TRAI, Idea witnessed the highest growth in Revenue Market Share in the last one year. Idea’s RMS in the state grew by 1.5 percentage point in the first quarter of FY16 as compared to the same period last year. The clear customer preference for Idea resulted in strong growth in Customer Market Share as well, which also grew by more than 1 percentage point over the last one year.


Having started its operations in 2006, later than many established players in the market, Idea has continued to strengthen its presence by investing in network infrastructure, spectrum acquisition, and customer experience enhancement.


Speaking on the occasion, Mr. Sudhir Pradhan, Chief Operating Officer – Punjab, J&K and HP, Idea Cellular, said “Becoming a strong No. 2 player in Himachal in a short span of less than a decade is hugely gratifying for us. I thank our customers for bestowing faith in the Idea network. This growth has been achieved due to our persistent efforts in providing our customers with the best-in-class mobile telephony and internet experience on the back of a robust 2G and 3G network. With the onset of the digital era, customer expectations are evolving and Idea is well poised to lead our customers into a world of mobile internet based services.”


As the 2nd largest telecom operator in Himachal Pradesh, Idea has enhanced its service and distribution channel covering 10,657 towns and villages across 10 Districts of the state of Himachal Pradesh. Idea has also expanded its network of service centres to 19 in the circle to ensure superior customer experience.


About IDEA Cellular


IDEA Cellular is India’s 3rd largest national mobile operator, with over 165 million subscribers. With traffic in excess of 2 billion minutes a day, Idea ranks among the Top 10 country operators in the world. Using the latest in technology, Idea provides world-class service delivery through the most extensive network of customer touch points. Idea is listed on the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE) in India.


IDEA Cellular is an Aditya Birla Group Company, India's first truly multinational corporation. The Group ranks Number 4 globally and Number 1 in the Asia Pacific in the 2011 Top Companies for Leaders (TCFL) study conducted by Aon Hewitt, Fortune (the Global Business Magazine) and the RBL Group. It operates in 36 countries, and is anchored by more than 120,000 employees belonging to 42 nationalities. More information on Idea Cellular is available at and on the Aditya Birla Group at


For further information, please contact:

IDEA Cellular Limited

Corporate Affairs, New Delhi

Shivanjali Singh

Ph: +91 11 23210134/35

Genesis Burson-Marsteller

New Delhi

Amer Qasim

+91 9873550181




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