Roshini: Digital &Economic Empowerment of Women

Digital literacy and women empowerment are buzz words these days. Idea Cellular Ltd. in the spirit of ABG ethos has started a CSR project “Roshini: Digital Learning and Empowerment of Women” for the promotion of digital literacy and women empowerment. Under the initiative rural women from self-help groups are provided training to use internet on mobile and use mobile phone for comprehensive services like healthcare, banking, education etc.Women are being empowered to access key services using the internet. It is being implemented by Company itself.


Project objectives:

  • Connect women to Internet to access information: Training women to use internet on mobile and to explain the benefits of using mobile phone for services like healthcare, banking, education etc.
  • Empower women to access key services and establish linkage with their economic activity linkage.
  • Economic empowerment of local women: Offer Sales and Distribution training to potential women from the trained one and connect them to Idea Sales and distribution team.

Implementation: Idea Circle Team and CSR Team


Project Locations:Madhya Pradesh, Bihar and Rajasthan


Year of implementation: 2016-17 and 2017-18


Project Outreach: 300 rural women.

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