It is a general tendency of human beings especially rural people to approach the Doctor only when the condition of the patient becomes grave. Preventive healthcare has not yet been inculcated in our society. To create awareness among people on the usefulness of health screening under the preventive healthcare initiative, Idea Cellular Ltd. in partnership with Public Health Technologies Trust (PHTT) implemented a project Village Social Entrepreneurs in Healthcare with twin objectives i.e., heath screening and creating health entrepreneurs.
Implementing partner: Public Health Technologies Trust (PHTT)
Project Locations: Haryana, UP, Kerala and AP.
Year of Implementation: 2016-17 and 2017-18.
Project Outreach: 20 districts, five in each State.In total there are 100 locations, 25 in each State.