Why Idea

Our culture

Our CultureFostering a sense of pride amongst our employees about their association with Idea is an integral part of

our culture.

This is best expressed in the words of our Chairman’s Mr. K.M Birla, who said, “I believe that great and lasting businesses are never built on the quick sands of opportunism. If living by our values means, perhaps growing at a pace slower than we would otherwise have liked, so be it.”

As a Pan India organization with diverse markets and cultures, what binds each and every employee of Idea are the core 5 values – Integrity, Commitment, Passion, Seamlessness and Speed.

Our Employee Value Proposition – World of Opportunity

Employee Value Proppsition As part of our efforts to create an inspired work place, we offer a world of opportunities to our employees. Our people are empowered to take responsibility early in their career. We have a culture of openness, empowerment and transparency.


The following four tenets which is articulate in our employee value proposition (EVP)

1. Opportunities to build careers

  • Ensuring that 70% of leadership positions are filled internally from talent within thebusiness
  • Encourage and facilitate movement of talent internally
  • Leverage Internal Job Posting (IJP) to create a strong internal market that will provide career opportunities for junior, middle and senior manager across the business
  • Establish a career support service for employees through career portals, train line manager as career coaches

2. Opportunities to learn and develop

  • Provide adequate financial support to learning in good times and bad times
  • Building specific skills in managers through cutting edge functional skills, leadership training, behavioral competencies, knowledge integration programs, career stage programs,knowledge management etc.

3. Opportunities to be rewarded and recognized

  • Clear linkage of reward to performance
  • Total rewards strategy with combination of base compensation, short term incentives and long term wealth creation opportunities

4. Opportunities for an enriched life

  • Employee wellness initiatives depending on demography and local needs
  • Employee assistance program through use of technology, counseling, employee services, common interest groups, leave to pursue personal areas of interest
  • Education facilities for employees’ children, scholarship for higher studies, family care,etc.