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Committed to delight, inspire, empower

Idea Cellular - Where innovation meets action


mission & values

  • Mission & Values




    "We will Delight our Customers while meeting their individual communication needs anytime anywhere"



    Integrity: Honesty in every action

    At the Aditya Birla Group, Integrity is defined as acting and taking decisions in a manner that is fair, honest, and follows the highest standards of professionalism. To us, Integrity means not only financial and intellectual integrity, but in all other forms as is commonly understood.

    Key words that connote Integrity are:
    • Ethical
    • Truthful
    • Respectful
    • Principled
    • Transparent
    • Upright


    Commitment : Deliver on our Promise

    At the Aditya Birla Group, Commitment is defined as operating with integrity and doing whatever it takes to deliver value to all stakeholders. In the process, we must take ownership of our actions and decisions, those of our team, and of the part of the organisation that we are responsible for.

    Keywords that connote Commitment are:
    • Accountability
    • Responsibility
    • Reliability
    • Disciplined
    • Result-oriented
    • Self-confident


    Passion: Energised action

    At the Aditya Birla Group, Passion is defined as: A zeal arising out of emotional engagement with the organisation that makes work joyful and inspires each one of us to give our best. It translates into relentless pursuit of goals and objectives with the highest level of energy and enthusiasm that is voluntary and spontaneous.

    Key words that connote Passion are:
    • Intensity
    • Innovation
    • Transformation
    • Inspiration
    • Fire-in-the-belly
    • Deep sense of purpose


    Seamlessness: Without boundaries in letter and spirit

    At the Aditya Birla Group, Seamlessness is defined as: Thinking and working together across functional silos, hierarchies, businesses and geographies. It means leveraging the available diversity to garner synergy benefits, and promote openness through sharing and collaborative efforts.

    Key words that connote Seamlessness are:
    • Teamwork
    • Integration
    • Empowerment
    • Involvement
    • Openness
    • Learning from the best
    • Global


    Speed: Always one step ahead

    At the Aditya Birla Group, Speed is defined as: Responding to internal and external customers with a sense of urgency. It means unceasingly seeking to beat timelines and choosing the right rhythm to optimise organisation efficiencies.

    Key words that connote Speed are:
    • Response time
    • Agile
    • Accelerated
    • Nimble
    • Prompt
    • Proactive
    • Decisive
    • Timelines