Mission and Values - Idea


Committed to delight, inspire, empower



mission & values

  • Vision & Mission


    Idea Vision

    Create world class digital experiences to connect and inspire every Indian to build a better tomorrow




    Be the most loved brand by continuously raising the bar in delivering simple, delightful experience and meaningful innovations, through new age technologies


    Be an inspirational, agile and exciting organization that challenges status quo, and champions a diverse team that has a winning attitude and thrives on delivering customer excellence


    Be the most valued company through smart leadership committed to delivering sustainable growth, while adhering to the highest standards of government and compliance


    Be the most respected company by leveraging technology and purposeful innovation to catalyze social prosperity, digital literacy and inclusivity

  • Values


    "Our values embody the spirit of our brand. They serve as the guiding principles for our every thought and action"

    Speed: We act with SPEED. Always. Procrastination is our enemy

    Digital: We choose to be DIGITAL-FIRST, to make things simple for ourselves and our customers

    Trust: We are straightforward and open in all that we do, to build a culture that fosters TRUST

    Bold: We always adopt a BOLD outlook and are not afraid of failure

    Passion: We act with PASSION for our brand and our customers