IDEA cellular ties up bio-diesel with southern online biotech for tower gensets
Southern Biotechnologies Ltd has tied up with IDEA Cellular Ltd to provide bio-diesel for operating IDEAs gensets at all towers in the Andhra Pradesh region. The bio-diesel thus procured will be blended in a ratio of 2:8 with ordinary petro-refinery diesel to yield a 20% bio-diesel blend. Usage of this 20% blended bio-diesel can reduce pollution emissions by upto 40 %, making IDEA Cellular the first telecom operator in the country to adopt this environment friendly fuel.
As of now, the agreement covers regions such as Andhra Pradesh State but will later be extended to cover the states of MP State.
Commenting on the agreement, Mr Anil Tandan, Chief Technology Officer, IDEA Cellular, said, "We are proud to be a part of something thats truly making a difference to our environment. IDEA Cellular is passionate about finding ways for a sustainable solution to make a positive impact. After a careful review of the difficulties in obtaining power conventionally through the local rural utility provider we decided that going green at our AP region was a fundamentally sound decision. Biodiesel may be just one form of alternative energy, but its extremely promising because of fewer emissions than petroleum-based fuels and can be renewed entirely on materials that are grown domestically."
Bio-diesel is a renewable fuel that is used as a blended and pure fuel for diesel engines, and is part of the global bio-fuel opportunity that has sprung up in response to the increasingly costly, limited and volatile crude oil supply scenario. Bio-diesel can be manufactured from vegetable oils (soya, rapeseed, palm, mustard, castor, jatropha, pongamia, neem, cottonseed, etc.) and other organic sources (fish oil, animal fats, used cooking oil). It is used as an additive to ordinary diesel upto 100% with no engine modification or change in usage economics.
About Southern Online Biotechnologies:
Southern Online Biotechnologies Ltd is Indias first listed manufacturer of bio-diesel. Originally a regional player in the internet service provider (ISP) business, the company ventured into bio-diesel when it setup a multi-feed 40 klpd bio-diesel plant in technical collaboration with Lurgi AG (Germany). This plant was commissioned on 12 July 2007, and is capable of using a variety of vegetable and other organic oils as feedstock to produce bio-diesel. It is today the largest such facility in India. Southern Online is setting up a new bio-diesel plant of 264 klpd in Visakhapatnam (AP) that is almost seven times the size of its current plant.
About IDEA Cellular:
As a leading GSM Mobile Services operator in India, IDEA Cellular has licenses to operate in 13 circles. With a customer base of over 22 million, IDEA Cellular has operations in Delhi, Maharashtra, Goa, Gujarat, Andhra Pradesh, Madhya Pradesh, Chhattisgarh, Uttaranchal, Haryana, UP, Rajasthan, HP, and Kerala. IDEA Cellulars footprint currently covers an estimated 60% of Indias telecom-market. IDEA also has licenses to operate in these service areas of Mumbai and Bihar.Customer Service and Innovation are the drivers of this Brand. IDEA is the only operator in the world to launch Pay Easy which is a bill payment system through the effective use of the pre-paid channel. With GPRS currently available on all its networks, for both pre and post paid customers, IDEA Cellular was the first company to commercially launch next generation EDGE technology for its Delhi circle.
More about IDEA Cellular Limited at www.ideacellualr.com