Background Note on Idea
Idea Cellular is an Aditya Birla Group Company, India's first truly multinational corporation. Idea is a pan-India integrated GSM operator offering 2G and 3G services, and has its own NLD and ILD operations, and ISP license. With revenue in excess of $4 billion; revenue market share of nearly 15%; and subscriber base of over 121 million in FY 2013, Idea is India’s 3rd largest mobile operator. Idea ranks among the Top 10 country operators in the world with a traffic of over 1.5 billion minutes a day.
Idea’s robust pan-India coverage is built on a network of over 100,000 2G and 3G cell sites, spread across over 55,000 towns in India.
Using the latest in technology, Idea provides world-class service delivery through the most extensive network of customer touch points, comprising of nearly 4,500 exclusive Idea outlets, and over 7,000 call centre seats. Idea’s customer service delivery platform is ISO 9001:2008 certified, making it the only operator in the country to have this standard certification for all 22 service areas and the corporate office.
Idea has consistently stayed ahead of the industry in VLR reporting. Idea’s thought leadership on Mobile Number Portability (MNP) has enabled it to stay as the top gainer with highest net gain. Every 4th mobile user who exercises choice through MNP, prefers Idea.
Idea offers a range of high-speed mobile broadband devices including Android based 3G smartphones, dongles etc. Idea’s wide portfolio of 3G smartphones offer the latest in 3G applications and high-end data services such as Idea TV, games, social networking etc. at most affordable prices.
Idea has been a pioneer in introducing customized product offerings for segmented customers. It is the first mobile operator to introduce innovative value added services in the Indian telephony market, and has remained ahead of the industry in data product offerings.
Idea has received several national and international recognitions for its path-breaking innovations in mobile telephony products and services. Idea won the prestigious ‘NDTV Business Leadership Award’ in the Telecom category for its solid, consistent performance in 2012. It was the Winner of ET Telecom Awards 2012, in the categories - ‘Customer Experience Enhancement’, ‘Excellence in Marketing’, and ‘Innovative Products’. Idea also won the ‘Best Ad Campaign of the Year’ award for the popular Honey Bunny campaign at the Tele.Net Telecom Awards 2012.
Idea won the ‘Best Brand Campaign’ at the esteemed World Communication Awards in 2012 & ‘11. It won the GSM Association Award for ‘Best Billing and Customer Care Solution’ for two consecutive years, and was awarded ‘Mobile Operator of the Year Award – India’ for 2007 and 2008 at the Annual Asian Mobile News Awards.
Idea is listed on the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE) in India.