Mission

Mission
"We will Delight our Customers while meeting their individual communication needs anytime anywhere"
We survive because of our customers

Values

Integrity - Honesty in Every Action.

At Aditya Birla Group, Integrity is defined as: Acting and taking decisions in a manner that is fair, honest, following the highest standards of professionalism and also perceived to be so. Integrity for us means not only financial and intellectual integrity, but in all other forms as are commonly understood.

Key words that connote Integrity are:

  • Ethical
  • Truthful
  • Principled
  • Transparent
  • Upright
  • Respectful

Commitment - Deliver on the Promise

At Aditya Birla Group Commitment is defined as: On the foundation of integrity, doing whatever it takes to deliver value to all stakeholders. In the process, taking ownership of our actions and decisions, those of our team and that part of the organization that we are responsible for.

Key words that connote Commitment are:

  • Accountability
  • Discipline
  • Responsibility
  • Result -orientation
  • Self-confidence
  • Reliability

Passion - Energized Action

At Aditya Birla Group Passion is defined as: A missionary zeal arising out of emotional engagement with the organization that makes work joyful and inspires each one to give his or her best. Relentless pursuit of goals and objectives with the highest level of energy and enthusiasm, that is voluntary and spontaneous.

Key words that connote Passion are:

  • Intensity
  • Innovation
  • Transformational
  • Fire-in-the-belly
  • Inspirational
  • Deep sense of purpose

Seamlessness - Without Boundaries in Letter and Spirit

At Aditya Birla Group, Seamlessness is defined as: Thinking and working together across functional silos, hierarchies, business and geographies. Leveraging the available diversity to garner synergy benefits and promote openness through sharing and collaborative efforts.

Key words that connote Seamlessness are:

  • Teamwork
  • Integration
  • Involvement
  • Openness
  • Global
  • Learning from the best
  • Empowering

Speed - One Step Ahead Always

At Aditya Birla Group, Speed is defined as: Responding to internal and external customers with a sense of urgency. Continuously seeking to crash timelines and choosing the right rhythm to optimize organization efficiencies.

Key words that connote Speed are:

  • Response time
  • Agile
  • Accelerated
  • Timelines
  • Nimble
  • Prompt
  • Proactive
  • Decisive

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