Sustainability

Idea’s Sustainability Journey

“Sustainability at Idea Cellular is the holistic pursuit of a vision to be the most admired telecom company that creates long-term value for all stakeholders by balancing economic growth with environmental and social development”, Idea MD Himanshu Kapania.

Idea’s Sustainability journey started a few years ago and we have now achieved a major milestone with the release of the company’s first Sustainability Report for the year 2016. The report showcases Idea Cellular’s achievements across the Aditya Birla Group’s three pillars of Sustainability - Responsible Stewardship, Stakeholder Engagement, and Future Proofing, outlining a comprehensive roadmap and targets upto FY21. The report is aligned to GRI-G4, the highest international standards in sustainability reporting. It outlines our journey of achieving national and international standards of being a responsible business and being accountable for social and environmental impacts while pursuing high growth.

The report lists achievements in Idea Cellular’s journey to be the leading Indian group for sustainable business practices:

  • Over 19% of Idea owned telecom towers are operated by hybrid power, reducing CO2 emissions by 52,000 tons per annum in 2016
  • Reconfigured sites further reducing CO2 emissions by 62,000 tons
  • 90% of servers are virtualized across data centres, resulting in 1/3rd the power consumption
  • Zero cases of child labour and zero human rights violations in 2016
  • One-third of young leaders in Idea are Women
  • 62,572 man-days of training conducted in 2016
  • 100% compliance on EMF norms
  • CSR activities reached 9 States, 33 districts and 3,250 villages providing support for education, healthcare and sanitation
  • #1 position in C-SAT (Customer Satisfaction) scores
  • Idea Money operations expanded to 2 million customers in its goal towards digital financial empowerment

Sustainability extends to all partners and suppliers through a Code of Conduct

Idea’s sustainability roadmap and execution covers 13 of the 17 UN Sustainable Development Goals (UN SDGs),the key framework for responsible businesses across the world.

To access the detailed Idea Sustainability Report 2016, Click Here

Store Locator

Contact Us

Call us at 12345
Tweet us at Idea_CARES

4G Devices

Unlimited Packs

!-Plan
  • Before an online recharge, kindly visit the Online tariff section for a detailed description.
  • Dear Subscribers, kindly do not respond to missed calls from unknown international numbers or calls about winning prizes or lottery.
  • Deactivation of Data Service: You can deactivate data services from your data default plan by sending an SMS “STOP” to 1925, or dial 1925 and then press 2.
  • Reactivation of Data Service: You can reactivate data services if you have deactivated the data services earlier, by sending an SMS “START” to 1925, or dial 1925 and then press 1.
  • Deactivation of Value Added Service (VAS): To cancel a VAS subscription, SMS "STOP" to 155223 (toll free) and select the service you wish to deactivate OR Dial 155223 (toll free) and select the service you wish to deactivate.
  • Idea Money is an initiative from Idea Mobile Commerce Services Ltd. (IMCSL).
  • Inclusive of applicable taxes. GST : 18% on applicable values.
  • Advisory Note for Idea Customer on WannaCry Ransomware
  • © 2017 Idea Cellular Ltd.
  • Best View 1024*768 + IE8 +
Chat With Us!
Hi, We are around, click 'Start Chat' to contact us.