About Idea

(updated on 18th Dec, 2017)

Idea Cellular is an Aditya Birla Group Company, India's first truly multinational corporation. Idea is a pan-India integrated wireless broadband operator offering 2G, 3G and 4G services, and has its own NLD and ILD operations, and ISP license. Idea is one of the top three mobile operators in India, with an annual revenue in excess of USD 5 billion and a revenue market share of 19%. With nearly 200 million subscribers, Idea ranks sixth in the global rankings of operators in subscriber terms, for single country operations.


In line with the Government’s vision of Digital India, Idea has accelerated its efforts of building a digital economy. Backed with a pan-India wireless broadband coverage, Idea forayed into Digital services with the launch of a suite of digital entertainment apps - Idea Music, Idea Movies & TV and Idea Games. With this the company has begun its transformation from a pure play mobile operator to an integrated digital services and solutions provider. Idea will also expand its digital offerings into digital communication, digital payments, cloud & storage, digital information and many more.


Idea’s pan-India network of over 2.7 lakh cell sites covers over 400,000 towns and villages. The company is further expanding network infrastructure to make high speed mobile broadband services reach out to a large population of the country. Idea has been rapidly rolling out 4G network across the country, adding over 1 lakh broadband sites in the last 2 years, taking its broadband coverage to over 1.2 lakh towns and villages across the country. Idea has also set up a fibre network of over 1.50 lakh kms.


Using the latest in technology, Idea provides world-class service delivery through the most extensive network of customer touch points, comprising of Idea outlets, call centre, Digital app (My Idea App.) and social media. Idea’s commitment to providing superior customer experience has been recognized at various forums. The leading market research firm Forrester in its ‘Customer Service Index 2016’ has ranked Idea at No. 1 position in customer service and rated it as “good” - the only wireless service provider to achieve this feat!


Idea has received several national and international recognitions for its path-breaking innovations in mobile telephony products and services. Idea won the prestigious Voice & Data Telecom Leadership Awards 2017 under Internet & Broadband Services, Marketing, Network Security, VAS & Apps and Business Process Innovation categories for various successful initiatives and deployments in these areas. Idea won the prestigious ET Telecom Award in 2017 for Best Enterprise Mobility Solution. Idea was awarded the Golden Peacock Award for Corporate Social Responsibility for being the best among the Indian Telecom Companies for CSR. Idea was recognised as the Best Company of the Year 2015 at India Business Leader Awards by CNBC and is listed among the Top 25 companies in the Business Today ‘Best Companies to Work For’ Survey. Idea MD Himanshu Kapania was awarded the Best CEO of the year 2015 by Business Today.


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