About Idea Cellular

Company Background

Idea Cellular is an Aditya Birla Group Company, India's first truly multinational corporation. Idea is a pan-India integrated GSM operator offering 2G, 3G and 4G services, and has its own NLD and ILD operations, and ISP license. Idea is one of the top three mobile operators in India, with an annual revenue in excess of USD 5 billion and a revenue market share of 19%. With nearly 200 million subscribers, Idea ranks sixth in the global rankings of operators in subscriber terms, for single country operations.


In line with the Government’s vision of Digital India, Idea has accelerated its efforts of building a digital economy. Backed with a pan-India wireless broadband coverage, Idea has forayed into Digital services with the launch of a suite of digital entertainment apps - Idea Music Lounge, Idea Movie Club and Idea Game Spark. With this the company has begun its transformation from a pure play mobile operator to an integrated digital services and solutions provider. Idea will also expand its digital offerings into digital communication, digital payments, cloud & storage, digital information and many more. The first half of 2017 will also see the launch of Aditya Birla Idea Payments Bank.


Idea’s pan-India network covers over 400,000 towns and villages across the country. The company is further expanding network infrastructure to make high speed mobile broadband services reach out to over a billion population of the country. Idea executed the fastest 4G roll-out in the country in 2016 - with one broadband site being installed every ten minutes - taking the overall tally of Idea sites to nearly 230,000 and a fibre network of over 1.28 lakh kms. By March ‘17, Idea 4G services will be expanded to 20 circles covering 94% of its revenue market.


Using the latest in technology, Idea provides world-class service delivery through the most extensive network of customer touch points, comprising of 8,780 exclusive Idea outlets, call centre, Digital app and social media. Idea’s commitment to providing superior customer experience across all touch points has helped it stay at the No. 1 position in Customer Satisfaction Survey, consistently, for the last few years. The leading market research firm Forrester in its ‘Customer Service Index 2016’ has ranked Idea at No. 1 position in customer service and rated it as “good” - the only wireless service provider to achieve this feat!


Idea has consistently retained its leadership position in Mobile Number Portability (MNP), continuing to grow its net gain from MNP to 20 million. 1 in every 4 customers chooses Idea as a preferred telecom operator.


Idea has received several national and international recognitions for its path-breaking innovations in mobile telephony products and services. Idea won the prestigious Voice & Data Telecom Leadership Awards 2016 under the Leadership Recognition category for various successful initiatives and deployments in the areas of Enterprise Services, Customer Service, Marketing, Internet & Broadband, Infrastructure Innovation, and VAS. Idea was recognised as the Best Company of the Year 2015 at India Business Leader Awards by CNBC and is listed among the Top 25 companies in the Business Today ‘Best Companies to Work For’ Survey. Idea MD Himanshu Kapania was awarded the Best CEO of the year 2015 by Business Today and its brand campaign IIN (Idea Internet Campaign) was recognised as the best marketing campaign in 2016 at The Economic Times Telecom Awards.


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  • Dear Subscribers, kindly do not respond to missed calls from unknown international numbers or calls about winning prizes or lottery.
  • Deactivation of Data Service: You can deactivate data services from your data default plan by sending an SMS “STOP” to 1925, or dial 1925 and then press 2.
  • Reactivation of Data Service: You can reactivate data services if you have deactivated the data services earlier, by sending an SMS “START” to 1925, or dial 1925 and then press 1.
  • Deactivation of Value Added Service (VAS): To cancel a VAS subscription, SMS "STOP" to 155223 (toll free) and select the service you wish to deactivate OR Dial 155223 (toll free) and select the service you wish to deactivate.
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