Hon'ble Governor of Maharashtra Shri. S. C. Jamir and Former Prime Minister of Sweden Dr. Ola Ullsten presented The Golden Peacock Award to Mr. Pradeep Shrivastava, Chief Marketing Officer, IDEA Cellular.
Receiving the award Mr. Pradeep Shrivastava, Chief Marketing Officer, IDEA Cellular said, "IDEA has constantly endeavoured to bring the most innovative, affordable, and customer friendly services for mobile users in India. The Golden Peacock Award is a recognition of our innovative product and service offerings for the youth of the country. "My Gang' Community User Group has changed the way the youth communicate and stay in touch, resulting in IDEA's domination of the youth segment".
This is IDEA's second win at Golden Peacock Awards, having won an award earlier in 2002 as well.
IDEA was selected as the winner under the "Innovative Product & Services' category after an extensive quality audit of its processes, research and development, and systems. The Award is designed to encourage systemic innovation in organisation to make products and services required in the new century. The key parameter that was assessed includes exploitation of current technology to achieve maximum customer satisfaction at minimum cost. The process of awards finalization included months of rigorous evaluation by a panel of judges from the industry and Government.
Golden Peacock Awards, instituted by the Institute of Directors (IOD) are the holy grail of corporate excellence in quality, corporate governance, corporate social responsibility, innovation, training, environment management, ecological leadership and business leadership. They provide not only worldwide recognition and prestige but a competitive advantage in driving business in this tumultuous world. A large number of public, private, non-profit, government, business, manufacturing and service sector organisations participate in this prestigious award. |
