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Idea Launches the BlackBerry Z10 smartphone in India | Ek doosre ko samajhne ke liye Telephone Exchange – What an idea! | Idea introduces ‘Speed Booster’ plans for postpaid 3G data users | Myths about radiation risks from cell tower | ‘Ivory’ from Idea – most affordable Android 4.0 Smartphone launched in India

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Deactivation of Value Added Service (VAS): To cancel a VAS subscription, SMS “STOP” to 155223 (toll free) and select the service you wish to deactivate OR Dial 155223 (toll free) and select the service you wish to deactivate.